To meet with a steady look; to face bravely or without shame.
John had looked death in the face many times.
Mary looked the gangster in the eye, and he turned away without hurting her.
U promised Harry to write to him while I was on vacation, and if I don't do it, I won't be able to look him in the eye.
We often believe a person who looks us in the eye, but it does not prove he is truthful.